4 White Label SaaS To Resell Under Your Agency Brand

Scaling a marketing agency can feel like an uphill battle. But what if there was a way to grow your business while reducing the stress of building products from scratch? Enter white-label SaaS—the secret sauce to scaling without breaking a sweat.

In this blog, we’ll dive into what white-label SaaS is, how it works, and how you can use it to create new revenue streams for your agency while offering more value to your clients. Plus, we’ll explore some of the best white-label SaaS tools available for agencies.

What Is White Label SaaS?

At its core, white-label SaaS involves taking software products developed by other companies, rebranding them with your agency’s logo, colors, and domain, and reselling them as your own. Imagine your clients using tools they need daily, like website builders or social media managers, but under your brand instead of someone else’s.

This approach not only boosts your agency's credibility but also provides a whole new revenue stream without the heavy lifting of product development.

Why Do Agencies Need White Label SaaS?

If you work with small businesses like restaurants, dentists, or car dealers, you’ll notice they all share similar needs:

• Building and maintaining websites

• Collecting leads

• Launching campaigns

• Managing social media

• Gathering and managing reviews

Instead of sending clients to third-party platforms, why not offer all these tools under your own brand? By doing so, you’ll:

• Increase client retention

• Establish your agency as a one-stop solution

• Add value that competitors can’t easily replicate

The Best White Label SaaS Tools for Agencies

1. Website Builder: Breezy

If you want to offer website solutions, Breezy is a top choice. It allows you to fully rebrand their platform, making it look and feel like your own. Why Breezy?

• User-Friendly Interface: Even non-tech-savvy users can create stunning websites.

• Templates Galore: Breezy offers hundreds of pre-built, professional templates to help your clients get online quickly. Your clients will appreciate the simplicity, and you’ll look like a hero for offering such an efficient tool.

2. Lead Collection & Campaign Management: Go High Level

For lead generation and campaign management, Go High Level is an absolute powerhouse. Why Go High Level?

• Advanced Automation: Clients can automate workflows without needing external integrations.

• All-in-One Solution: From building opt-in pages to managing email, SMS, and WhatsApp campaigns, this tool does it all.

Best of all, it’s fully white-label, so your clients will see your branding throughout.

3. Social Media Management: SocialPilot

Social media management is crucial for any business, and SocialPilot makes it easy. Why SocialPilot?

• Unified Dashboard: Clients can manage all their social media accounts, schedule posts, and track performance in one place.

• Ease of Use: Its simple interface makes it accessible for users at any level of expertise.

Offering this tool under your brand adds another layer of professionalism to your agency.

4. Review Management: Kino

For local businesses, reviews are invaluable. Kino offers a robust platform for managing reviews across platforms like Google and Facebook. Why Kino?

• Streamlined Review Requests: Helps clients collect and respond to reviews effortlessly.

• Showcasing Positive Feedback: Clients can easily share glowing reviews on their websites and social media.

Review management keeps your clients happy and ensures they keep coming back month after month.

The Benefits of White Label SaaS for Your Agency

By integrating white-label SaaS into your offerings, you’re not just reselling tools—you’re creating a strategy that:

• Boosts Revenue: Every client using your branded tools adds to your bottom line.

• Improves Retention: Clients are less likely to leave when they rely on your tools for their daily operations.

• Sets You Apart: Offering branded tools gives you an edge over competitors who only provide services.

Final Thoughts

White-label SaaS isn’t just a buzzword—it’s a proven way to grow your agency while adding immense value to your clients. Start by exploring tools like Breezy, Go High Level, SocialPilot, and Kino to create a complete suite of branded products for your clients.

Have other white-label SaaS tools to recommend? Drop them in the comments and let’s help each other grow!

By incorporating white-label SaaS into your agency, you’re not just scaling your business—you’re transforming it into a money-making machine. So what are you waiting for? Get started today!